![]() ![]() Penske has a fleet of more than 50,000 vehicles, 10 times the size of Fluid Truck's current fleet.Īs Fluid Truck looks to expand, it will be leveraging its relationship with Ikea. The challenge is winning over business owners who, for years, have turned to establish players like Penske Truck Rentals. On paper, Fluid Truck's business plan makes sense. ![]() "It takes a couple minutes and you can do it 24 hours a day seven days a week," he said. Eberhard believes the process is slow and cumbersome, the owners of small companies will gravitate to an app and service to supply a commercial vehicle on short notice. All are firms that specialize in renting vans or box vehicles to consumers and small companies. Fluid Truck is entering a niche market that has long been dominated by companies ranging from U-Haul to Ryder to Enterprise Rent-A-Car.
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